Put your business’ best face on and learn to effectively market your goods and services in an increasingly competitive economy.
One of the greatest challenges for small businesses is how to execute marketing strategies on a tight budget. Though difficult, a small business can get its message out to the world in a variety of ways without spending a cent. Networking and building relationships are cost-free and critical to developing a market for your products or services, no matter how large your marketing budget becomes.
When a business advances from its early stages to the next level of growth, decision-makers must look to fresh, innovative techniques to expand the company and establish its presence among key targeted markets.
There is no “one-size-fits-all” marketing plan for those companies that sell niche products or services niche, but the steps for creating a marketing plan for niche audiences are fairly similar throughout.
When a business crisis comes, be sure that you have a strategy to keep your company afloat with these three crisis management steps.
Can digital interaction completely replace traditional in-person relationship building—especially when it comes to networking?
In order to ensure your business is reinforcing its brand awareness, make sure your organization is equipped with these seven pieces of high-quality online and printed marketing collateral to set your company apart from the rest.
Social media has revolutionized the way that businesses connect with their customers and maintain those relationships. As a marketing tool, social media was once seen as a time suck but has now turned into one of the most cost effective ways to get your product or service in front of an interested and targeted community.
We live in an age where everyone is on the move, and if you…
It’s estimated that there are more than 300 million middle…
LinkedIn can be a powerful business driver to support your company’s marketing and sales goals. But maximizing the results will require developing a sound game plan – and sticking to it.